Artificial Intelligence is transforming every aspect of business—and the print industry is no exception.

The PRINTING AI Workshop, part of the PRINTING United Leadership Summit, is your chance to gain hands-on experience with practical AI tools that can drive efficiency, improve decision-making, and accelerate growth in your business.

This highly interactive session is designed for print leaders who want to move beyond theory and start applying AI in real-world ways.

Agenda at a Glance

1:00 – 2:30 PM | Owning AI in Print & Packaging — From Hype to Hard Value

Goal: Build urgency and alignment by showing why generic AI fails — and why owning your AI IP is essential for real value.
AI has moved from buzzword to boardroom, but the hard truth is that most pilots fail to deliver value — and for print and packaging businesses, the stakes are especially high. This interactive workshop unpacks why “generic AI” often disappoints and shows why protecting and owning your intellectual property is critical to success. Through real-world stories, live polling, and a side-by-side demo contrasting ChatGPT with a print-specific AI tool, attendees will see where the real opportunities — and risks — lie. Facilitated table discussions and an “IP Heatmap” exercise will help participants identify what must be safeguarded, what can be shared, and how to turn concern into competitive advantage. Attendees will leave with actionable strategies, a sharper understanding of the red zones in their business, and a framework for building AI solutions aligned to their data, workflows, and customers.

2:30 – 3:00 PM | Coffee Break

3:00 – 4:30 PM | Your 90-Day AI Roadmap — Simulation + Pitch

Goal: Turn AI from theory into action by building a 90-day roadmap you can execute and pitch with confidence.
AI pilots without execution plans often end up in the “graveyard” of wasted investments. This highly interactive simulation flips the script by challenging attendees to create a 90-day roadmap they could actually execute. Working in teams, participants will act as leadership groups for fictional print companies, given a fixed budget and a menu of potential AI initiatives. They’ll weigh costs, risks, and rewards to build a short-term plan designed to deliver measurable ROI. The session culminates in Shark Tank–style pitches, with feedback from industry experts on what makes a roadmap realistic, sustainable, and aligned with company IP. Attendees will leave with a one-page roadmap template and practical insight into how to move from abstract ideas to actionable strategies.

5:00 – 6:00 PM | Networking Cocktail Hour

Registration Options

Leadership Summit + PRINTING AI Workshop
$2,295 – Full event access, including the exclusive PRINTING AI Workshop

Workshop-Only Registration
$500 – Access to the full day of the Leadership Summit on Wednesday, 2/25, PRINTING AI Workshop and Reception

Why Attend?

Practical, hands-on learning with real tools
Focused tracks tailored to your role and business goals
Exclusive networking with peers exploring AI for print
Immediate takeaways you can implement right away